ULI Washington News

Innovation Update: GM’s, personal mobility brand, Maven, comes to D.C.

In less than four months, members of Maven - General Motors' personal mobility brand - have driven more than one million miles. The car-sharing program is now operational in Chicago (pictured here) with pricing starting at $8 an hour including insurance and fuel. Maven has grown to five markets: Chicago, New York City, Ann Arbor, Michigan and recently announced Boston and Washington D.C. (Photo by Brian Kersey for Maven)

Description of Maven
Since the launch of General Motors new on-demand car sharing brand, Maven, just four months ago, members have driven more than one million miles. Maven continues to gain momentum and is rapidly growing into new markets, including Washington D.C.

Later this summer, the District will welcome two Maven services. The first, Maven+, is the brand’s residential offering, with an exclusive hub of shared vehicles for residents of particular buildings in urban cities. In D.C., that spot is the Hepburn, a new 195-luxury apartment community opening on the grounds of the Washington Hilton in the city’s exclusive Kalorama neighborhood. The Hepburn was developed by Lowe Enterprises and will be managed by Bozzuto Management. Residents at The Hepburn will have an exclusive pool of GM vehicles to choose from as part of Maven+.

The second offering is Maven City, car sharing which is open to all qualifying D.C. residents. This is slated to launch by the end of June.

GMMavenChicago07Why is it transformative to real estate?
Maven seeks to solve a problem for consumers – getting from point to point as easily as possible. When you live in a large city, mass transit doesn’t always meet all of your needs. Maven provides a convenient and reliable option for all your transportation needs, from running errands, to moving large pieces of furniture or large groups of people, to travelling.

GMMavenChicago02By working with selected residences, Maven is able to help build a community within the partner buildings.

Maven+ delivers a unique benefit to residents. Tenants without a car have a transportation option when they do need a personal vehicle, and others who might lease a parking space and purchase a vehicle when they do move to the city can forgo that option, knowing they can rely on Maven for travel needs.

GMMavenChicago10“Whether it’s driving to land the perfect job, meeting friends for a fun weekend or exploring the city, Maven enables our members to access transportation how they want it, when they want it,” said Julia Steyn, GM vice president of urban mobility and Maven. “As we continue to expand into key cities, more customers will see how Maven can provide next-gen freedom by seamlessly connecting them with people and places that matter.”

In less than four months, members of Maven - General Motors' personal mobility brand - have driven more than one million miles. The car-sharing program is now operational in Chicago (pictured here) with pricing starting at $8 an hour including insurance and fuel. Maven has grown to five markets: Chicago, New York City, Ann Arbor, Michigan and recently announced Boston and Washington D.C. (Photo by Brian Kersey for Maven)

In less than four months, members of Maven – General Motors’ personal mobility brand – have driven more than one million miles. The car-sharing program is now operational in Chicago (pictured here) with pricing starting at $8 an hour including insurance and fuel. Maven has grown to five markets: Chicago, New York City, Ann Arbor, Michigan and recently announced Boston and Washington D.C. (Photo by Brian Kersey for Maven)

Maven+ is different than other car sharing services because it’s exclusive to residents of a partner building and the first few hours of vehicle rental are often included in a resident’s rent. All of Maven’s offerings are simple and easy to use; pricing is transparent and covers the cost of insurance and fuel. Most importantly, Maven makes a shared vehicle feel personalized with seamless smartphone integration that allows for keyless entry and pairing with the vehicle’s technology, including Apple CarPlay, Android Auto an 4G LTE wireless connectivity.

Contact:
Annalisa Bluhm
Manager, Urban Mobility & Maven Communications
Mobile 586-713-5907
annalisa.bluhm@gm.com

In less than four months, members of Maven - General Motors' personal mobility brand - have driven more than one million miles. The car-sharing program is now operational in Chicago (pictured here) with pricing starting at $8 an hour including insurance and fuel. Maven has grown to five markets: Chicago, New York City, Ann Arbor, Michigan and recently announced Boston and Washington D.C. (Photo by Brian Kersey for Maven)

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