A new Technical Assistance Panel – or TAP – report sponsored by the Westfields Business Owners Association (WBOA) and released by ULI Washington has concluded that Westfields has a niche position in the office marketplace and with the right redevelopment holds a promising future in the Washington DC region.
The report, titled “What’s Next for Westfields?, <insert hyperlink>” documents the findings of a panel of ten ULI members who were convened December 5-6, 2016 to offer recommendations on how Westfields can – once again – thrive as best in class.
The Westfields International Corporate Center (Westfields) at Dulles is a 1,100-acre Class A corporate office park. Located at the intersection of Route 28 and Westfields Boulevard in Chantilly, Virginia, it is conveniently located in the heart of Fairfax County, approximately seven miles south of Washington Dulles International Airport. Moreover, it is also located minutes from I-66, which connects to Downtown Washington DC.
For the past 33 years, Westfields and Fairfax County have undergone a significant change in population and business growth. This, combined with the changing trends in office space around the region and country, has caused the business owners in Westfields to reconsider its positioning within Fairfax County. Today, as a suburban office park, Westfields is at a crossroads in determining the best path forward for the next 30 years.
A crucial step forward for Westfields will be to transition from a business park to a community within a park. To make this happen, the stakeholders will have to think of the site as a town. The panel recommended creating three distinct emerging neighborhoods on the 1,100-acre site. Neighborhood A would continue to thrive as the secure office neighborhood and Neighborhood B would reemerge into a low-density residential area to support the employee population. Neighborhood C, meanwhile, would evolve as a mixed-use area, a pedestrian friendly urbanized town center and anchor for the community.
The panel further analyzed existing conditions on the Westfields site in relation with ongoing market trends, and recommended changes with respect to land use patterns, transportation, and branding and marketing strategies. Panelists also suggested development strategies over the short term (five years), medium term (ten years), and long term (20 years). Finally, Panelists discussed implementation steps, which should be driven by more detailed analysis of the site and employees, as well as policy and regulatory changes, rezoning, placemaking through the design process, and sustainability initiatives.
You can find the full report of the TAP here:
Regarding the panel’s findings, Bill Keech, Jr. President of the Westfields Business Owners Association stated:
“The Westfields Board of Directors and Community are very pleased with the outcome of the ULI Westfields TAP study. This is a significant confirmation of our continuing efforts to move Westfields to the next level as a more vibrant, successful and sustainable mixed- use community. We look forward to working with the county and community to make this vision a reality.”
The ten ULI members who comprised the TAP included:
- Panel Chair: Marta V. Goldsmith, LRG, Inc.
- Alyson Bode, AvalonBay Communities
- Ellen Mendelsohn, Urban Land Institute
- Paul Moyer, VHB
- Richard Perlmutter, Argo Development
- Scott Rowe, Maryland-National Capital Park and Planning Commission
- Kaushambi Shah, Urban Designer
- Alison Williams, Federal Realty Investment Trust
- Michael Workosky, Wells & Associates, LLC
- Nkosi Yearwood, Montgomery County Department of Planning
About the Technical Assistance Panel (TAP) Program
The objective of ULI Washington’s Technical Assistance Panel (TAP) program is to provide expert, multidisciplinary advice on land use and real estate issues facing public agencies and nonprofit organizations in the Metropolitan Washington Region. Drawing from its extensive membership base, ULI Washington conducts one and one-half day panels offering objective and responsible advice to local decision-makers on a wide variety of land use and real estate issues, ranging from site-specific projects to public policy questions. The TAP program is intentionally flexible to provide a customized approach to specific land use and real estate issues. Learn more at http://washington.uli.org/TAPs.
About ULI Washington
ULI Washington is a district council of the Urban Land Institute (ULI), a nonprofit education and research organization supported by its members. Founded in 1936, the Institute today has over 30,000 members worldwide representing the entire spectrum of land use planning and real estate development disciplines working in private enterprise and public service. As the preeminent, multidisciplinary real estate forum, ULI facilitates the open exchange of ideas, information, and experience among local, national, and international industry leaders and policy makers dedicated to creating better communities.
ULI’s mission is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. ULI Washington carries out the ULI mission locally by sharing best practices, building consensus, and advancing solutions through educational programs and community outreach initiatives.
To receive ULI Washington press releases click here.