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The Evolving Business Case for Healthy-Certified Buildings: A Discussion and Tour of The Tower Companies-The Pearl

August 28, 2018
5:30 pm - 7:30 pm
The Pearl
180 High Park Lane
Silver Spring, MD 20910 United States


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Join ULI Washington and The Tower Companies for a discussion on the growing business case for health and wellness in real estate. Stay for a look behind the scenes at how Tower is leveraging health and wellness design and programming in their new luxury residential development The Pearl in Silver Spring, the world’s first Fitwel-certified residential project.

ULI’s Center for Sustainability has released a report “The Evolving Business Case for Healthy Buildings” that takes a deep look at cutting edge research on the financial and health impacts possible from a healthy building. The report profiles five market leading projects that are working to measure the health and financial value generated through a focus on health in the building design process.  Many of the principles described in the report are incorporated into The Pearl development.


  • Billy Grayson, Executive Director, ULI Center for Sustainability and Healthy Buildings
  • Jeffrey Abramson, Partner, The Tower Companies


  • Private $65 (Non-member $90)
  • Gov/Nonprofit $45 (Non-member $60)
  • Young Leader (under 35)/Student $45 (Non-member $60)

2018 Sponsors

Please forward attendee’s information to rebecca.hertz@uli.org.


Light refreshments will be provided.


The Pearl

180 High Park Lane

Silver Spring, MD 20910

Metro Access:  The Pearl is located 0.6 miles from the Silver Spring Red Line station (15 minute walk).

Driving Directions:   The Pearl is located just over the DC line in Silver Spring, MD.  When heading north on 16th Street from the District, turn right at the traffic circle onto Eastern Avenue and the building will be on the left.

Parking Directions: Free parking in the Giant parking lot on-site. The address for the Giant is 1280 East West Hwy Silver Spring, MD 20910. You can park here from 5-8pm.

Click here to view a list of attendees.

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