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ULI Washington Members Only Case Studies Presents: West Broad Residences, Falls Church

June 21, 2017
4:30 pm - 7:30 pm
West Broad Residences
301 West Broad Street
Falls Church, VA 22046 United States


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Wednesday, June 21, 2017

4:30-5:00 PM Registration and Networking
5:00-6:15 PM Panel Presentation
6:15-6:45 PM Property Tours
6:45-7:30 PM Networking Reception

West Broad Residences 
301 West Broad Street
Falls Church, VA 22046

The Situation
The phrase “game changer” is sometimes hyperbole but West Broad Residences is just that for the City of Falls Church as well as being a notable example of how a collaborative community process can produce outstanding results for all stakeholders. West Broad Residences is comprised of 285 units (including 18 affordable and workforce housing units), a 61,000 square foot Harris Teeter, additional street retail and expansive sidewalks. Since the first unit was occupied in January 2016 and Harris Teeter opened its door several months later, West Broad Residences has made substantial contributions to the civic and economic vitality of the City of Falls Church

The Development Challenges:

  • The underlying property consisted of three lots, one owned by a private individual, one by the City of Falls Church Economic Development Authority, and one by the City of Falls Church. Two of the lots were purchased from the City upon rezoning; half of the property remains on a ground lease with the private individual
  • The rezoning/special exception and site plan process involved over 30 meetings with the City Council, Boards, Commissions and Neighbors
  • The building design evolved to address particular community concerns such as pedestrian and vehicular access, massing and scale, loading dock location and soundproofing, and access to natural light and views
  • Design changes also had to be balanced and integrated into the building without disrupting the parking, store footprint and mechanical systems required by Harris Teeter
  • Construction of residential units and amenity space using light gauge steel frame


  • An overview of the Falls Church City downtown area plan and entitlement process
  • Benefits of community engagement on building design and streetscape
  • Construction coordination and challenges – Harris Teeter and steel stud (infinity system) for residential units

Click here for the powerpoint presentation from the session. 


  • Stefan Gassner, Development Manager, Rushmark Properties (Moderator)
  • Bill Marcotte, Senior Vice President, Rushmark Properties
  • Doug Carter, Architect and Principal, Davis Carter Scott
  • Mayor David Tarter, City of Falls Church
  • Jim Snyder, Planning Director, City of Falls Church
  • Gary Fuller, Senior Planner, City of Falls Church


  • West Broad Residences Clubroom (Second Floor)
    301 West Broad Street
    Falls Church, VA 22046
    Enter the building from the residential entrance on West Broad St. A concierge will provide access to the elevator and second floor where the clubroom is located.
  • Metro: Orange Line to East Falls Church
    From metro, turn right on 19th St. N which becomes Westmoreland St. for .4 Miles, Turn left onto Lee Highway (Rte 29.) for .5 miles, Turn right onto West Broad Street for .2 miles.
  • Parking: Parking is not available onsite. Please use the nearby public parking lots behind the CVS (134 W. Broad St.) and on Annandale Road by the Bowl America.

(This is a MEMBERS ONLY event)

Private Sector $65
Public Sector $35
Young Leader (<35) $35
Student (full-time) $35
Media Complimentary

2017 Corporate Sponsors
Please forward attendee information to bdullaghan@uli.org

Pre-Registration Deadline – Thursday, June 15, 2017

To check availability after the deadline date please call: 301-894-7310

Register ONLINE here or Download a faxable registration form here.
or Call 800-321-5011 (mention meeting code: # 8138-1717)

Click here to view a list of attendees.

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