While the DC region's development boom is producing vibrant mixed-use environments, many projects are delivering retail and public spaces prior to having all of the uses in place. Market dynamics are pushing landlords to be more flexible with their space, as the traditional long-term, credit retail lease is no longer guaranteed nor seen as
creating authentic environments. DC is home to a thriving artist and retail start-up community that has flourished in activating these environments, but there can be a disconnect between the traditional lease expectations of landlords and the business uncertainty of makers. This event aims to bridge that gap by fostering relationships between those trying to develop authentic places and those creating and curating our local culture.

Join ULI Washington for an open town hall discussion on pop-up uses, how to implement them from the landlord's and operator's perspective, and how to get involved in this fast-growing segment of the retail sector. The town hall will discuss the ins and outs of operating pop-up events and businesses, from brand activations to parking lot yoga, the stakeholders involved, and the behind the scenes challenges that make pop-up retail unique to execute.

Hosted in No Kings Collective is temporary activation of MRP's Bryant Street development, the event will feature retail brokers, landlords, artists and pop-up event operators as they discuss their experience in the pop-up space and
the value it can create in surrounding mixed-use communities.
Speakers:
Ian Callendar,Owner of Suite Nation & Sandlot Southwest
Brandon Hill, Co-Founder, No Kings Collective  
Joshua Silver, Lead Planner for Strategic Initiatives and Partnerships, DC Office of Planning
Up Top Acres, showcasing their commitment from farm to table as a fixture of DC city life
The Cheshire DC, highlighting the importance of space for DC's creators, artists, and creative businesses
Femme Fatale DC, driving the concept between having space for exploration, experimentation and execution of creative projects and energizing the community And post-event live entertainment by...
SoFar Sounds, providing an intimate experience of magic and music
What you will learn:

• How retailers can use pop-ups to test out a new brand or concept.
• How landlords can connect with the maker community and include them in projects.
• The differences between a lease and a licensing agreement.
• Different approaches to activating public space.
• How social media has impacted the ability to bring people together in real life.
• From pop-ups to a long-term lease, what it takes to open permanent space.

All Prices increase $5 after February 27th 2019
Please forward attendee information to [email protected]
Call 800-321-5011 (mention meeting code: # 8138-2031)