ULI Washington - The Marathon Mindset: Development Decisions for a Post-Pandemic World


Monday, September 21st, 2020
12:00pm - 1:15pm EDT


 Members $10
 Non - Members $20
Registration required to receive your virtual meeting link.
The COVID sprint is over and the marathon is here. After five months of living and working in a pandemic world, it’s essential to understand how this experience may influence our priorities and decision-making around housing, communities, and the workplace moving forward. While we have no crystal ball, data, scientific guidelines, and behavioral changes can provide clues to what a safe, inclusive and nurturing environment could and should entail. Our panel brings together leaders in the fields of development, housing trends, and behavioral research to explore and discuss the economic and social drivers shaping the future of our industry and cities. James Chung of Reach Advisors will share some of the latest data on shifts in real estate demand, and consumer research on shifts in how people want to live and work.
  • Stacey Aguiar, Assistant Vice President of Property Management, Equity Residential
  • Jon Carr, Senior Vice President Development, Grosvenor
  • Laurence Caudle, AIA (Moderator), Principal, Hickok Cole
  • James Chung, President, Reach Advisors
  • Dr. Matthew A. Cronin, Associate Professor, George Mason University



James Chung

President, Reach Advisors

James Chung is the President of Reach Advisors, a strategy, research and predictive analytics firm that serves some of the nation’s leading development and real estate investment organizations, and economic development organizations. James is also a partner at StratoDem Analytics, a data science firm generating hyperlocal economic, demographic and performance forecasting and analysis for the real estate asset class. From the work at Reach Advisors, James will be sharing some findings from a consumer survey on what housing preferences are most likely to shift in the post-COVID era.


Jon Carr

Senior Vice President, Grosvenor

Jonathan is responsible for managing the development team and overseeing all aspects our collective activities – from site identification through to project completion - in the greater Washington, D.C. metropolitan region. Jonathan joined Grosvenor in 2007, working on the San Francisco and Washington, D.C. Development teams. He has led the development activities in Washington, D.C. since 2015. Jonathan serves on the Advisory Board of the Washington, D.C. chapter of the Urban Land Institute and previously served on the Board of Advisors of the Capital Riverfront Business Improvement District. Jonathan earned his B.A. degree from Middlebury College in 2001 and his MBA in Real Estate Finance and Development from the University of North Carolina in 2007.


Matthew Cronin

Associate Professor of Management , George Mason University

Matthew A. Cronin is an Associate Professor of Management at George Mason University. His research on making collaboration more creative and effective has appeared in top-tier management publications, has appeared in The Boston Globe, Fortune, and was presented at the World Economic Forum in Davos, Switzerland. He coauthored two books: The Craft of Creativity (Stanford University Press, 2018), a nominee for AOM’s George R. Terry book award, and The Influential Negotiator (Sage Publishing, 2020). He serves as Chief Scientific Advisor for Process Metrics, an applied research organization that uses team collaboration to protect against schedule slippage, cost overruns, and safety hazards in large scale hospital construction projects.


Laurence Caudle

Principal, Hickok Cole

As the Director of Housing at Hickok Cole, Laurence leads a diverse team of designers helping to push the multifamily market forward in the District and beyond. In addition to guiding the firm’s residential, mixed-use, and master planning developments, Laurence also spearheads Hickok Cole’s internal research and external advocacy for the use of modular, cross-laminated timber, and wood-frame technologies to address broader housing affordability and sustainability concerns. His projects have been recognized by AIA|DC, Architectural Digest, Multi-Housing News, ULI Washington, and NAIOP DC|MD.


Stacey Aguiar

Assistant Vice President of Property Management , Equity Residential (Multifamily Housing-Developer)

Stacey joined Equity Residential in 2002, and has more than 17 years of experience in all aspects of residential property and asset management. In her current capacity as Assistant Vice President of Property Management for Equity’s DC portfolio, Stacey helps to manage the operations of 45 residential communities and 14,569 units located in Maryland, Virginia and the District of Columbia. She is actively involved with the Apartment & Office Building Association of Metro DC, numerous Business Improvement Districts and presently serves on the Board of Directors of the Mount Vernon Triangle Community Improvement District.