Across the region, the last decade has seen the delivery of new, large-scale, mixed-use developments that are capitalizing on amenities and experiences beyond the traditional bricks and mortar retail experience. These new neighborhoods are tasked with creating an identity and sense of place at their inception. Developing a new neighborhood or destination delivered at once allows for a creative mix of branding, land uses, and leasing strategies with unique challenges and opportunities that are different from an incremental approach to neighborhood growth and change.
Please join ULI Washington’s Young Leaders Group and Placemaking Initiative Council for an informative panel
into what it takes to create, plan, design, develop, and manage these brand new neighborhoods. This panel will discuss the impacts of the emergence of large, destination-oriented development and how to create and market a brand for a large-scale development that are authentic and unique.
This event is being co-hosted by the ULI Washington Placemaking Initiative Council.
- Duncan Lyons, RIBA, LEED® AP BD+C, Firmwide Development Leader, Gensler
- Micky Papillon, Vice President - General Manager, Pike & Rose, Federal Realty Investment Trust
- Vanessa Rodriguez, Director of Marketing, The Howard Hughes Corporation
- Tanya Stern, Deputy Director, Maryland-National Capital Park and Planning Commission (Moderator)
- Patrick Revord, Director of Technology and Community Engagement, District Wharf
Additional Panelist to Be Announced.
TOPICS FOR DISCUSSION
- How is a brand established in a new neighborhood? What influences its evolution over time?
- How can placemaking strategies, such as events and retail merchandising, be used to create a competitive asset?
- How important is design and development programming in creating the new neighborhoods?
- What are some of the key strategies to activate the public space?
- What is the role of the public sector in placemaking? What are the social responsibilities of creating these new, large-scale developments?
- What are lessons learned from operating placemaking over time as part of a major mixed-use development What has been surprising and what would be done different?
| || Member|| Non-Member|
| Private/Public Sector|| $30|| $40|
| Young Leader (<35)|| $20|| $40|
All prices increase by $5 after September 19th 2019
– Thursday, September 19th
(mention meeting code: # 8138-2029)