ULI Washington Case Study and Tour: Reimagining Economic and Urban Development at Capital One Center

When

2022-03-30
2022-03-30T16:00:00 - 2022-03-30T19:30:00
America/New_York

Choose Your Calendar

    Where

    Capital One Hall 1600 Capital One Dr, North Tysons, VA 22102 United States

    Pricing

    Standard Pricing Until March 29 Members Non-Members
    Private $40.00 $65.00
    Public/Academic/Nonprofit $30.00 $65.00
    Retired $30.00 N/A
    Student $30.00 $65.00
    Under Age 35 $30.00 $65.00

    The Tysons that we know today – an economic hub and retail destination – has transformed from a rural farm town. A huge catalyst for recent changes was the Silver Line’s arrival in 2014. Tysons landowners were incentivized to build within walking distance of the four Tysons Metro Stations, with bonus density allocations in tandem with the Tysons Comprehensive Growth Plan. The vision for the 40-year Master Plan is for Tysons to grow from 100,000 employees and 17,000 residents to a vibrant, urban center with 200,000 employees, 100,000 residents, and eight distinctive neighborhoods surrounding the four metro stations.

    Capital One Center is a 25 acre mixed-use development in the bustling Tysons East neighborhood, located 500 steps from the McLean Metro Station and anchored by the headquarters of Capital One. Roughly 3 million sq. ft has been delivered with 3 million sq. ft. of future development in the pipeline. 2021 openings included a world-class corporate events and performing arts center, Capital One Hall, a 300-key corporate lodging facility, The Watermark Hotel, numerous retail and dining options, and a 2.5 acre skypark, The Perch complete with Starr Hill Biergarten. This Spring marks the opening of Perch Phase 2, with food trucks and 18-hole miniature golf course 11 stories in the sky. This fall Capital One’s next mixed-use tower with roughly 900,000 sq. ft. will open doors with ground floor and second floor retail. In total, retail will encompass 250,000 sq. ft at Capital One Center.

     This project is in tandem with the bold vision for the Tysons Comprehensive Plan. Join the Capital One Center project team and Fairfax County for a panel discussion on how this project came to life and changed the cultural landscape of Northern Virginia through outdoor activations, placemaking and an arts-centric experience.

    What You Will Learn:

    • How unique approaches to proffers can serve multiple stakeholders
    • How Capital One’s development plans changed with the arrival of the Silver Line
    • The architectural and planning objectives that shaped the project
    • How the project team navigated zoning to secure the development vision for the site
    • How the project fits into the broader redevelopment of Tysons
    • Experience the project through a tour and networking happy hour at Starr Hill Biergarten, located at The Perch

    EVENT PROGRAM

    Opening Remarks

    Chairman Jeff McKay, Fairfax County Board of Supervisors

    Panelists:

    Barbara Byron, Fairfax County Planning and Development

    Scott Cryer, HGA

    Barry Mark, Capital One

    Greg Riegle, McGuireWoods

    Derek Warr, Gensler

    Moderator

    Bob Elliott, Lantian Development and ULI Case Study Co-Chair

    Closing Remarks

    Victor Hoskins, Fairfax County Economic Development Authority

     
     

    Speakers

    Victor Hoskins

    Successfully attracted Amazon HQ2 to Arlington County, VA that will bring 25,000 to 37,850 high tech jobs. It is estimated that Amazon will generate $3.2 billion for the State of Virginia. Amazon is projected to occupy 6 million square feet of office space and invest $2.5 billion. In addition, Hoskins has led teams that created or retained almost 300,000 jobs and negotiated over 700 major business expansions and relocations valued at $31 billion for DC, Arlington, VA, and Maryland. When he arrived in the region in 1994, downward economic pressure from post-industrialization had been challenging the region for decades. Its two economic engines of DC & Baltimore were stagnating from job loss and population decline. As Assistant Secretary of Business and Economic Development for Maryland, using a tech focused industry sector strategy, his team attracted and retained 350 companies, providing $4.7 billion in impact and 52,000 new jobs to the State, which jumped to fifth in the nation for new business starts. As Deputy Commissioner of Housing for Baltimore, Victor managed more than $1 billion in redevelopment efforts culminating in the “Second Renaissance” of Baltimore’s Inner Harbor. As Cabinet Secretary for Maryland’s Department of Housing, he led his team to produce $7.1 billion in economic growth, creating 74,000 jobs and bringing in an additional $4.7 billion in new outside investment. As Deputy Mayor for Economic Development for DC, Victor repositioned the District to emerge as a "tech town" and a global city with a booming economy and growing population. His team broke ground or completed 87 commercial office, retail, hotel & residential projects worth $7.5 billion generating 52,600 jobs. The Wharf & City Center were among these projects. In Arlington, Hoskins provided 14.2 million sq. ft. in new and retained office leases, 251 deals, resulting in the creation/retention of 82,500 jobs. As a result, Arlington was designated #1 City to live in the US by Niche.com for 2019.

    Derek Warr

    Gensler

    Derek Warr is a Senior Associate and Studio Director at Gensler’s Washington, DC office. He is a practicing architect with more than 20 years of experience in the design and delivery of complex, mixed-use projects.

    Jeffrey McKay

    Chairman , Fairfax County Board of Supervisors

    Chairman Jeffrey C. McKay is a lifelong Fairfax County resident, born and raised on the historic Route One Corridor in Lee District. Jeff has more than 25 years of experience working on behalf of the residents of Fairfax County. First serving for 12 years as then-Supervisor Dana Kauffman’s chief of staff before running and winning the election as Lee District Supervisor in November 2007. He was elected Chairman in 2019. Since joining the Board, Jeff has been a champion for equity, education, affordable housing, transportation, revitalization, and the environment in Fairfax County. His commitment to these issues has been demonstrated on the Board as former Chair of the Legislative and Transportation committees and current Chair of the Budget Committee. Jeff is also a regional leader. Currently, he is Chair of the Dulles Corridor Advisory Committee and serves on the Northern Virginia Transportation Authority, Northern Virginia Transportation Commission (NVTC), the Metropolitan Washington Council of Governments, and on the Board of Directors for the Virginia Association of Counties where he is the immediate past president. In addition, he was twice the Chair of NVTC and a member of the Northern Virginia Regional Commission. Jeff’s work has been recognized by the Mount-Vernon Lee Chamber of Commerce as Citizen of the Year in 2019, by the Faith Alliance for Climate Solutions as the recipient of the 2020 Sustainability Champion Legacy Award, and by the Fairfax County Park Authority Board as the recipient of the 2021 Chairman’s Choice Award.

    Scott Cryer

    Principal , HGA

    Scott directs new business opportunities, client relations, and team processes for the Arts, Community, and Higher Education practice group throughout the mid-Atlantic region. He has 20 years of experience designing museums, performing arts, academic arts, and community buildings nationally. Scott has an extensive record of community and arts advocacy including committee work with ArtsFairfax, Virginia Association of Museums, and Co-founder and Co-chair of AIA Chicago Community Interface Committee, for which he received an AIA Chicago Presidential Citation. Scott and his family enjoy traveling whether it’s a trip to Ireland or a day trip local to the DC area. He also plays golf, paints, is learning to play piano, and passionately follows the Chicago Cub

    Barry Mark

    Vice President, Design & Construction, Capital One

    As Vice President of Design and Construction, Barry leads Capital One’s entire workplace development program including direct oversight of the new headquarters project in Tysons, Va. When completed, the Tysons project will include: four city blocks with three office towers, one of which is the tallest office building in Washington, DC; a premier Performing Arts Center; a Wegmans grocery; restaurants, parks, a hotel and residential buildings. Barry is an accomplished real estate executive experienced in all facets of corporate real estate. He has more than 30 years of experience managing major rezoning cases, large scale construction projects, national facilities management, and corporate security organizations at Fortune 500 companies. He has demonstrated expertise in managing large real estate organizations with a focus on customer service and operational excellence. Before joining Capital One in 1999, Barry was head of Real Estate and Workplace Services for Sallie Mae, and prior to that he was a Foreign Service Officer with the U.S. Department of State at two overseas embassies, Monrovia, Liberia, and St. George’s, Grenada. Barry represents Capital One on the board of the Tysons Partnership and the Greater Washington Partnership, and was appointed by the Fairfax County Board Chairman to the Tysons Transportation Service District Advisory Board. He has presented at numerous venues and events on topics ranging from the urban transformation of Tysons, to transportation demand management, to shepherding a major rezoning effort from design to approval. Barry received his Bachelor of Arts degree in American Studies from George Mason University.

    Greg Riegle

    Attorney At Law, McGuireWoods, LLP

    He began his real estate career as a professional urban planner. Prior to joining McGuireWoods, he worked extensively in the public and private sectors. Collectively he has more than 30 years’ experience in the real estate development industry and is an active member of our COVID-19 task force. He has substantial experience representing major land developers, owners, companies, institutions, lenders and landlords. He works closely with clients to conduct feasibility analysis, analyze applicable development requirements, prepare necessary development-related applications, and present such proposals in meetings and public hearings before decision-making boards and commissions. He has extensive contacts with local government officials, as well as influential community and civic groups, and is able to anticipate, identify and creatively address issues related to the acquisition, development and disposition of real property. He provides clients with the analysis and advice necessary to complete all legislative and administrative approvals associated with the land development processes. His skill in drafting, negotiating and reviewing development agreements, proffers, zoning opinions and easements enables clients to complete the required processes with minimized and accurately qualified risk. The types of developments he has facilitated include office and industrial parks, shopping centers, regional shopping malls, hotels, restaurants, residential subdivisions, master planned communities, and elderly housing uses. He routinely handles the proceedings for necessary rezonings, special exceptions, special permits, variances, Comprehensive Plan Amendments, appeals and Zoning Ordinance Amendments before numerous local government authorities in Northern Virginia and the Metropolitan Washington, D.C., area. Much of Greg's work and accomplishments are closely tied to the region's existing and expanding rail transit corridors. He is particularly well versed in the planning, economic and design considerations that are unique to real estate development in transit oriented areas. In addition to representing owner and developers, he has been appointed by local governments to serve as an industry representative on many of the Task Forces and Work Groups charged with redrafting the governing planning and zoning regulations to recognize the opportunities associated with well planned and economically viable transit oriented development. In the aftermath of the global COVID-19 pandemic, our economy will witness a profoundly different perspective on real estate relative to shifts in how people live, work and shop. Greg has the experience and knowledge to work with clients who will need counsel on demand and locational characteristics for office, employment, consumer, retail, technology, and health care industries. Greg provides answers for strategic questions for owners and governments in terms of how to best repurpose real estate properties across all industries.

    Barbara Byron

    Director, Fairfax County- Department of Planning and Development

    Barbara Byron is the director of the Fairfax County Department of Planning and Development. The Department provides proposals, advice and assistance on land use, development review and zoning issues to those who make decisions on such issues in Fairfax County. Prior to her appointment as the Director of DPD, Ms. Byron was the Director or the Office of Community Revitalization, an agency that was charged with the revitalization of Fairfax County's older commercial and mixed-use areas, including efforts to redevelop Tysons into a pedestrian-oriented urban environment. In addition, Ms. Byron has held a primary role in the county's public/private partnerships, including the formulation of community development authorities and tax increment financing initiatives, such as the Mosaic at Merrifield development. Ms. Byron was also the Director of the Zoning Evaluations Division at the former Department of Planning and Zoning, where she was responsible for direction and oversight of the nearly 500 rezoning, special exception, special permit, and variance applications that are presented to and decided by the Board of Supervisors, Planning Commission and Board of Zoning Appeals each year. Prior to her experience in Fairfax County, Byron was an associate at EDAW, Inc., an international landscape architecture and planning firm. Byron holds a master's in landscape architecture from the University of Virginia, and she is a member of the American Institute of Certified Planners

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