By Erin Talkington
A group of ULI Young Leaders gathered on Thursday May 8, 2014 to tour Federal Realty’s first phase of Pike & Rose in White Flint, MD. Pike & Rose is a high-density mixed-use redevelopment of the Mid-Pike Plaza retail center, located only 1 block from the White Flint Metro, and is a major development within Montgomery County’s broader plans to densify and urbanize the White Flint area. The tour was led by Tommy Mann, the development manager for the project and a participant in the mentor program.
The group first reviewed development plans for the full site and discussed how Federal Realty chose the anchor tenants and curated the retail and entertainment uses to distinguish the site as a regional destination, with a unique feel from other retail developments in Bethesda and Rockville. At the time of the tour, committed tenants include a movie theatre, music and event venue associated with the Strathmore, a bowling alley, approximately 12 restaurants, and some additional yet-to-be-announced boutique/soft goods retailers. Walking through the site, it was easy to visualize how the retail and entertainment district might take shape along Muse Alley and Grand Park Avenue.
The group toured the iPic movie theatre space and PerSei rental apartment building, both of which are nearing completion. The tour generated a lively discussion about the role of placemaking and branding, and how the work of various designers (architects, interior designers, master planners, placemakers) was integrated into the retail, residential, and amenity spaces and would contribute to the site experience. Additional development in the first phase includes a high-rise apartment building and an office building.
The groups in attendance were led by mentors Ed Murn of Washington Realty Investment Trust (WRIT), Grant Ehat of JBG Rosenfeld, and Kent Marquis of Stonebridge.